It really depends on what kind of world you are going for. My personal favorite thing to do is spawn in and immediately make note of where spawn is. From there I like to build my own village (I typically decide on a theme before hand.) and center the village around the spawn point. A good example of this would GoodTimesWithScar's fantasy village in
If you are looking for some other ideas, here are some articles to perhaps give you inspiration or some seeds to use.