Okay, so I need help setting up my Permissions and other various configs for Towney. First off, all I want the chat to say, is [Town Name] [Town Rank] (Actual Rank) Player Name: message.
You should be using a chat management plugin, I use EssentialsChat. In the essentials config file, there is an EssentialsChat section where you can completely adjust the chat format.
What you want for each rank is up to you. Personally, I give Mods moderation commands such as /tp, /kick, /ban, /tempban etc, while my Admins have permissions for everything the Mods can do plus creative mode, worldedit & other things.